UFC 106 Prelims on Spike
The UFC 106 Prelims on SpikeTV drew an average 1.3 million viewers last Saturday for a household rating of 1.0. It also delivered more in the key demographics than college football on the same night:
“UFC 106 Prelims” on Spike TV delivered 1.3 million viewers and a 1.0 household rating on Saturday, November 21 (9:00-10:00pm ET/PT). The one-hour broadcast delivered more Men 18-34 and 18-49 than ESPN’s college football telecast of Kansas St. vs. Nebraska that same evening.
UFC 106 Prelims on Spike TV
583,000 Men 18-49
284,000 Men 18-34
ESPN College Football
484,000 Men 18-49
253,000 Men 18-34
Payout Perspective:
The results have been pretty consistent with the UFC’s Prelim broadcasts over the past three events: 1.3-1.4 million viewers and a 1.0 HH rating. Is it helping the PPV? Perhaps, but only marginally. UFC 102 did not have the benefit of a prelim show, and still drew more than 103, but slightly less than 104. However, as we’ve pointed out previously, there are other benefits to running the prelims: such as exposure for younger fighters.
Comments