Dream 12 Ratings
The numbers are in and last week’s Dream 12 drew a 1.7% share. Additionally, the headline bout featuring Overeem and Thompson, which ended in just 33 seconds, drew the largest audience of the night, but for only 2.7%.
Payout Perspective:
Dream 12 was the organization’s first caged event, but the experiment – set to become something of an annual event – failed to draw a solid rating in comparison to previous events:
2008-07-21 DREAM.5: 10.0% (Primetime slot TBS)
2008-09-23 DREAM.6: 9.0% (Primetime slot TBS)
2009-03-08 DREAM.7: 2.4% (Midnight slot TBS)
2009-04-05 DREAM.8: 3.4% (Midnight slot TBS)
2009-05-26 DREAM.9: 16.2% (Primetime slot TBS)
2009-07-20 DREAM.10: 2.0% (Late Night slot TBS)
2009-10-06 DREAM.11: 12.7% (Primetime slot TBS)
2009-10-25 DREAM.12: 1.7% (Late Night slot TBS)
(Source: Nightmare of the Battle)
Dream owns quite the set of volatile ratings, but a lot of the fluctuation can be explained by the time slot and different lead-ins the programming receives: Dream 9 had the benefit of Japanese boxing hero Daisuke Naito as a lead-in and a primetime slot from the Tokyo Broadcasting System – Dream 12 had neither.
Of course, it didn’t help that the main event featured Overeem against a very over-matched James Thompson, and that a fighter like Sakuraba isn’t the draw that he used to be.
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